Building on its more than decade-long mission to provide mortgage- free homes to severely wounded military veterans, H-E-B is reinforcing its commitment to include home renovations and repairs for veterans in need of accessibility upgrades or critical home improvements.
As part of its Homes Built for Heroes program, the effort focuses on enhancing independence, stability and quality of life through essential home modifications and repairs such as providing features like wheelchair ramps, accessible bathrooms and widened doorways. H-E-B launched the initiative last year, supporting 10 veterans with renovation projects.
In 2025, the retailer expanded the effort, supporting 30 renovation projects in partnership with Operation Finally Home. In 2026, H-E-B will continue to grow opportunities to support more veterans with this renovation program.
Most recently, H-E-B partnered with Rebuilding Together Houston to support U.S. Army and Air Force veteran Linda Bryant and her family. Bryant proudly served in both the Army and Air Force, alongside her husband, who served in the Navy. To support the renovation, more than 60 HE- B Partners came together to paint their home’s exterior, update landscaping, and more. As part of the celebration, H-E-B also presented Linda with a $500 gift card to fully stock her pantry.
“At H-E-B, we are deeply grateful to the veterans and families who have sacrificed so much in service to our nation,” said Winell Herron, H-E-B Senior Vice President of Public Affairs, Diversity, and Environmental Affairs. “We are proud to honor their legacy and show our appreciation.”
Committed to honoring our nation’s heroes throughout the year, H-E-B Operation Appreciation supports and honors military service members, veterans and their families within H-E-B and throughout the community. Launched in 2013, the program has provided more than $17 million in support to military-based non- profits in Texas as well as efforts to provide employment opportunities to military service members and their spouses and provide mortgage-free homes to severely wounded veterans. Regularly named a top workplace for military veterans, H-E-B has hired more than 30,000 veterans and military spouses since 2014.
This year, through HE B Homes Built for Heroes, which is part of the Operation Appreciation program, H-E-B presented two mortgage-free, fully furnished homes to severely injured veterans and their families, bringing the total to 53 homes gifted, with more on the way next year.
Over the years, H-E-B Operation Appreciation and the H-E-B Tournament of Champions Charitable Trust have proudly supported this ongoing effort to build and furnish homes for heroes. Since the program started, H-E-B has partnered with organizations such as the Gary Sinise Foundation, Homes for Our Troops and Operation Finally Home to build these specially-adapted homes across Texas.
